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Olympic swag

The Best of Rio Olympics Marketing

August 31, 2016

2016 Games featured plenty of creativity

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Olympic flag

Olympic Marketing: Five Things to Watch in Rio

July 25, 2016

Clever brands will go all out in the competition for mind share

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Facebook sign

Facebook Reshuffles the Deck for Marketers (Again)

July 4, 2016

June 2016 News Feed update highlights importance of originality and authenticity

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The author, second from left, with San Diego AMA’s Rachel Brown, Co-VP Communications; Scott Robinson, VP Corporate Engagement; and Anetra Henry-Hunting, VP Sponsorship.

The Power of Convergence

May 2, 2016

Four San Diego board members gain valuable insights at 2016 AMA Summit

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volunteerism, employee engagement, corporate social responsibility, cause marketing, PwC

#Volunteerweek: CSR Is No Free Ride at PwC

April 14, 2016

If today’s buyers and employees are craving authenticity, they’ve got to love what a firm like PwC is doing with volunteerism

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content marketing

San Diego AMA Group Explores Unique Attributes of Hispanic Millenials

January 19, 2016

There are important distinctions between U.S. Hispanic Millenials and their non-Hispanic counterparts for marketers to consider.

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Dump Cakes featured image

Unfortunate Marketing Decisions, Case No. 1

January 7, 2016

We can’t say with certainty this cookbook is completely relevant to our work, but it cracked us up and we just had to share it.

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