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content marketing

Where Is That Darn Thing? Finding It All Quickly In A “Reuse” Library

October 25, 2010

If you’ve spent the time, money and effort to develop a knock-out bit of content or a graphic for a proposal, you are going to want to use it again.

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content marketing

Using Proposals as Marketing Collateral

June 17, 2010

A request for information or a proposal from your company is evidence of at least three critical things

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content marketing

Ten Easy Ways to Make Sure Your References Are Saying the Right Things About You

May 3, 2010

A reference — or more specifically, a positive opinion on your product or service from a well-regarded third party — is a commonly-requested RFP component presenting a potential stumbling block to a bidder.

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