Having recently been spun off from a parent company, WFI required a brand overhaul to reintroduce itself and present its revitalized service offerings and image to the marketplace. WFI engaged Kinetic to develop a brand platform and identity package, including new logo, website design, presentation template and business stationery.
We invested essential time with WFI leadership discussing how the “new” WFI differed from the “old” WFI, how WFI wanted to be perceived in the marketplace, and what was important to its client base. Armed with insights from a good cross-section of its leadership, we were able to design a logo, identity package and brand platform that is distinctive, progressive, and reflective of the objectives of the organization as it rises to meet the challenges of its future.
Learn more at WFInet.com.