Customer Challenge:

A growing apparel company with great concepts for a character-based clothing line and an action sports line needed a wide range of creative assistance. With limited funds and a need for immediate, high-value, hands-on collaborative assistance, the company turned to Kinetic.

Kinetic Solution:

For its character-based line, Angry M.O.B., Kinetic was retained to co-write a script for a live action promotional film to be exhibited at trade shows and in-store events. The result was the tongue-in-cheek mobster film “Road Kill”, featuring the character “Don Possum”.

The action-sports line, Silo-8, required tag lines to accompany its aggressive sports designs and images. We successfully wrote a large collection of tag lines for a multitude of sports, including basketball, hockey, skating, blading, skateboarding and snowboarding.  The tag lines were integrated with the shirt designs and sold at national and regional retail outlets.